EMERSONOvation® Fuel DispenserThe Ovation Fuel Dispenser. Go farther than ever

The Ovation Fuel Dispenser. 

Go farther than ever

Today’s consumers are more mobile — 

and more demanding than ever.

They want more choices, more speed and more convenience. They’re less forgiving of slow pumps and outdated 

displays. And they’re more than ready to take their business to your competition. 

To thrive in this marketplace you need a dispenser that is reliable, user-friendly and ready to increase your 

profitability. You need Dresser Wayne’s Ovation fuel dispenser. Designed from the ground up, this flexible, 

dependable and scalable fuel dispenser will meet your needs, today and tomorrow. 

The world’s most consumer-friendly fuel dispenser. 

The Ovation dispenser’s sleek and stylish look didn’t happen by accident. It was developed in partnership with IDEO, 

one of the world’s most respected design firms. We spent months compiling ergonomic research, human factor studies, 

end-user questionnaires and input from retailers. This exhaustive data was then used to create the Ovation dispenser 

— the world’s most consumer-friendly fuel pump. From its modern look and intuitive ATM-style soft-key interface to its 

clutter-free side-drape hoses and fast fueling rates, the Ovation dispenser delivers an exceptional customer experience 

every time, improving customer loyalty and increasing your site throughput. While many competitors have copied its 

groundbreaking look, don’t let pale imitations fool you — the Ovation fuel dispenser is in a class by itself. 

The Ovation fuel dispenser is currently available in a variety of configurations

 The Ovation iX™ fuel dispenser features three 

exclusive iX Technology Platform products:

 • iX Media boosts product sales through customized

rich-media promotions

 • iSense™ self-diagnostics software automatically 

troubleshoots site problems before they strike 

 • iDPOS™ in-dispenser POS system ensures 

uninterrupted fuel sales 24/7

The Ovation iX dispenser can also be equipped with 

the Xflo™ Meter, which can potentially save you 

thousands of gallons of lost fuel annually.

Security from the outside, in. 

We understand that theft and fraud are a growing concern for today’s retailers. So we’ve applied our innovation 

toward developing dispensers that deter criminal activity. The Ovation fuel dispenser incorporates physical security 

features that proactively help deter crime by making it difficult to access internal components and financial data 

without authorization. The bezel is designed for tamper resistance with a large front door that makes it obvious to 

detect if someone is trying to alter components. Modular access panels enable employees to access components 

such as the printer without opening the door and exposing the dispenser’s interior. What’s more, changing dispenser 

settings requires a specialized TV-style remote control customized with password capabilities. 

Multiple Torx fasteners and optional bezel locking kits provide another layer of security. Plus, the bezel features 

a keypad with a built-in privacy shield to protect payment information as it is entered. In addition, the Ovation 

dispenser’s internal mechanics further strengthen security. The pulser is resistant to magnetic disruption and the 

internal meter gear prevents tampering.

iX Technology Platform. 

Your foundation for future growth.

Dresser Wayne’s iX Technology Platform is a standard offering in Ovation iX dispensers and an easy upgrade in 

our original Ovation dispensers already in the field. Built on the Microsoft® Windows® CE operating system, this 

revolutionary platform offers field-proven stability, scalability and adaptability across a wide range of applications. 

With the flexible iX Technology Platform, you can add applications to fit your changing needs well into the future. 

In fact, the iX Technology Platform is so forward thinking, it helped Dresser Wayne earn the distinction of Microsoft 

Embedded Partner of the Year for 2006. The iX Technology Platform currently features a number 

of exclusive modules designed to boost your revenue and enhance your customers’ experience. 

Available for Ovation fuel dispensers:

iX Media, driving traffic from the forecourt to the cash register.

Keep your customers coming back for more with Dresser Wayne’s iX Media. This groundbreaking system improves 

brand loyalty and encourages customer purchases with targeted coupons, full-motion videos, customized promotions 

and more. Web-based and easily managed from any computer, the iX Media system allows you to increase sales 

and revenue by:

 • Printing customized coupons right at the dispenser for car washes, drinks, snacks and more

• Showing full-motion color video promotions customized for specific times, days, products and events

• Encouraging branded-card use and higher-margin premium fuel sales

• Delivering a source of alternative advertising revenue

• Offering a mechanism to educate consumers on pump operation, alternative fuels and more

iSense self-diagnostic software. Forward-thinking solutions.

Dresser Wayne’s iSense remote diagnostics software acts as a virtual on-site mechanic, monitoring potential 

equipment problems and, in some cases, fixing dispenser failures without the need of a costly technician visit. 

Available on Ovation iX dispensers, iSense self-diagnostics software protects your investment by:

 • Remotely and automatically downloading software upgrades

• Reducing downtime by troubleshooting problems before they occur

• Ensuring fewer and more efficient maintenance visits

• Providing real-time reports on flow rates

iDPOS module. Sales-focused design.

Keep sales coming in around the clock. Dresser Wayne’s iDPOS module is an independent POS system in the 

dispenser that keeps your fuel dispenser always selling — even when your in-store POS system is offline. 

And as the world’s first Ethernet-only payment and dispenser control, it allows you to say goodbye to complex 

legacy communication protocols. The iDPOS system maximizes your uptime by:

 • Ensuring uninterrupted fuel and merchandise sales

• Improving customer throughput and satisfaction with lightning-fast transactions

• Reducing costly interface boxes and points of failure

• Independently storing transactions for up to 14 days when the connection to the payment host is broken

Secure Payment Module. Protect your customers and yourself.

Dresser Wayne’s new Secure Payment Module represents the cutting edge of compliance and security 

technology, having been designed specifically to meet the latest security standards for PIN debit, PCI 

unattended and automated fuel terminal requirements, Interac and more. Assure your customers that their 

credit/debit payments are safe and secure by:

 • Providing immediate PIN encryption with a Secure Payment Module

• Automatically detecting and responding to tampering events and defending against insertion of PIN 

disclosing 

bugs and data skimming devices

• Deterring unwanted visual observation of cardholder PIN entries 

• Protecting against unauthorized display prompts for non-PIN data entry

• Using authenticated application software

Available in a variety of configurations both as a factory-installed option and an upgrade kit, the Secure 

Payment Module leverages the power and scalability of the iX Technology Platform and complements the 

existing iX Technology Platform modules.

Reduce fuel loss with the Xflo Meter. 

You can potentially save thousands of gallons of lost fuel by installing the Xflo Meter as an option to your 

Ovation dispenser. The Xflo Meter’s unique design virtually eliminates meter drift that affects traditional positive 

displacement meters. It also happens to be the fastest meter in Dresser Wayne history, with unparalleled flow rate 

performance. This lab-tested 

meter helps your business by:

 • Saving up to 4,000 gallons of lost fuel a year1

• Virtually eliminating meter drift and recalibration costs

• Maximizing flow rates to improve customer throughput

Ovation iX Features

• Flexible iGEM™ electronics

• Accurate, reliable iMeter 

• Card reader and keypad

• Junction box

• Precision-controlled 

flow valves

• Display and card reader heater

• Double-bump hydraulic 

connections

• Balance-ready piping

• Intuitively, neatly 

grouped wiring

• Easy-access hinged door

• Easy-to-read 5.7’’ qVGA 

monochrome display

• Lighted indicators over 

push-to-start buttons

• 10 installation configurations

• Two-year bumper-tobumper warranty

• Xflo Meter

• iX Technology Platform

• 10.4’’ VGA color display

• Electromechanical totalizers

• Lighted valance circuit

• Intercom call button

and intercom

• Speaker

• 12-key preset

• Stop button

• Hose retractor

• Wayne SCAN barcode scanner

• Valance

• Pedestal base (for mounting 

at grade)

• Dual-price posting capability

• Bill acceptor

• WanyeTRAC hand-held

RFID reader

• Alternative Fuel Compatible

Experience years of peak performance.

The Dresser Wayne Ovation fuel dispenser is an investment you can count on for the long haul. It features a 

durable exterior that has been built to last in the harshest of forecourt environments. You’ll also find that the Ovation 

dispenser’s double-bump hydraulic connections and our reliable fuel meters improve fuel efficiency and maximize 

your uptime. Easy-access hinged doors and standardized components make service easy, and the entire dispenser 

is backed by our standard two-year warranty. And unlike other dispensers, the Ovation dispenser can easily be 

customized and upgraded to meet your evolving business needs. There’s a reason that thousands of Ovation fuel 

dispensers have already been successfully installed. The Ovation fuel dispenser delivers a lifetime of value.

About Dresser Wayne

With offices on five continents, manufacturing 

facilities on four, and thousands of employees 

worldwide, Dresser Wayne has shaped the 

retail and fleet fueling industry ever since the 

company’s modest beginnings in 1891. Known 

for combining cutting-edge technology with 

exceptional customer focus and win-win industry 

partnerships, Dresser Wayne has become the 

leading supplier of integrated solutions to its 

customers in the retail 

and fleet petroleum industry. 

Dresser Wayne—headquartered in Austin, 

Texas—is largely responsible for the innovations 

that contribute to the look and functionality of 

the modern service station. From dispensers and 

POS systems to retail intelligence and after-sale 

support services, Dresser Wayne is committed 

to continuing its long tradition of providing 

innovative, customer-centric solutions in all facets 

of the industry. Dresser Wayne is a business unit 

of Dresser, Inc.

About Dresser, Inc.

Dresser, Inc. is a leader in providing highly 

engineered infrastructure products for the global 

energy industry. The company has leading 

positions in a broad portfolio of products including 

valves, actuators, meters, switches, regulators, 

piping products, natural gas-fueled engines, retail 

fuel dispensers and associated retail point of sale 

systems and air and gas handling equipment. 

Leading brand names within the Dresser portfolio 

include Dresser Wayne® retail fueling systems, 

Waukesha® natural gas-fired engines, Masoneilan®

control valves, Mooney® regulators, Consolidated®

pressure relief valves, and Roots® blowers and 

rotary gas meters. It has manufacturing and 

customer service facilities located strategically 

worldwide and a sales presence in more than 

100 countries. The company’s website can be 

accessed at www.dresser.com.