EMERSONOvation® Fuel DispenserThe Ovation Fuel Dispenser. Go farther than ever

The Ovation Fuel Dispenser. 

Go farther than ever

Today’s consumers are more mobile — 

and more demanding than ever.

They want more choices, more speed and more convenience. They’re less forgiving of slow pumps and outdated 

displays. And they’re more than ready to take their business to your competition. 

To thrive in this marketplace you need a dispenser that is reliable, user-friendly and ready to increase your 

profitability. You need Dresser Wayne’s Ovation fuel dispenser. Designed from the ground up, this flexible, 

dependable and scalable fuel dispenser will meet your needs, today and tomorrow. 

The world’s most consumer-friendly fuel dispenser. 

The Ovation dispenser’s sleek and stylish look didn’t happen by accident. It was developed in partnership with IDEO, 

one of the world’s most respected design firms. We spent months compiling ergonomic research, human factor studies, 

end-user questionnaires and input from retailers. This exhaustive data was then used to create the Ovation dispenser 

— the world’s most consumer-friendly fuel pump. From its modern look and intuitive ATM-style soft-key interface to its 

clutter-free side-drape hoses and fast fueling rates, the Ovation dispenser delivers an exceptional customer experience 

every time, improving customer loyalty and increasing your site throughput. While many competitors have copied its 

groundbreaking look, don’t let pale imitations fool you — the Ovation fuel dispenser is in a class by itself. 

The Ovation fuel dispenser is currently available in a variety of configurations

 The Ovation iX™ fuel dispenser features three 

exclusive iX Technology Platform products:

 • iX Media boosts product sales through customized

rich-media promotions

 • iSense™ self-diagnostics software automatically 

troubleshoots site problems before they strike 

 • iDPOS™ in-dispenser POS system ensures 

uninterrupted fuel sales 24/7

The Ovation iX dispenser can also be equipped with 

the Xflo™ Meter, which can potentially save you 

thousands of gallons of lost fuel annually.

Security from the outside, in. 

We understand that theft and fraud are a growing concern for today’s retailers. So we’ve applied our innovation 

toward developing dispensers that deter criminal activity. The Ovation fuel dispenser incorporates physical security 

features that proactively help deter crime by making it difficult to access internal components and financial data 

without authorization. The bezel is designed for tamper resistance with a large front door that makes it obvious to 

detect if someone is trying to alter components. Modular access panels enable employees to access components 

such as the printer without opening the door and exposing the dispenser’s interior. What’s more, changing dispenser 

settings requires a specialized TV-style remote control customized with password capabilities. 

Multiple Torx fasteners and optional bezel locking kits provide another layer of security. Plus, the bezel features 

a keypad with a built-in privacy shield to protect payment information as it is entered. In addition, the Ovation 

dispenser’s internal mechanics further strengthen security. The pulser is resistant to magnetic disruption and the 

internal meter gear prevents tampering.

iX Technology Platform. 

Your foundation for future growth.

Dresser Wayne’s iX Technology Platform is a standard offering in Ovation iX dispensers and an easy upgrade in 

our original Ovation dispensers already in the field. Built on the Microsoft® Windows® CE operating system, this 

revolutionary platform offers field-proven stability, scalability and adaptability across a wide range of applications. 

With the flexible iX Technology Platform, you can add applications to fit your changing needs well into the future. 

In fact, the iX Technology Platform is so forward thinking, it helped Dresser Wayne earn the distinction of Microsoft 

Embedded Partner of the Year for 2006. The iX Technology Platform currently features a number 

of exclusive modules designed to boost your revenue and enhance your customers’ experience. 

Available for Ovation fuel dispensers:

iX Media, driving traffic from the forecourt to the cash register.

Keep your customers coming back for more with Dresser Wayne’s iX Media. This groundbreaking system improves 

brand loyalty and encourages customer purchases with targeted coupons, full-motion videos, customized promotions 

and more. Web-based and easily managed from any computer, the iX Media system allows you to increase sales 

and revenue by:

 • Printing customized coupons right at the dispenser for car washes, drinks, snacks and more

• Showing full-motion color video promotions customized for specific times, days, products and events

• Encouraging branded-card use and higher-margin premium fuel sales

• Delivering a source of alternative advertising revenue

• Offering a mechanism to educate consumers on pump operation, alternative fuels and more