Investing in Client Success: Vertically Integrated Manufacturer Focuses on Growth and Continual Improvement in Metal Fabrication

We brought new Tier Two suppliers on board, and New Standard made a significant investment in capacity over a period of about nine months to help our customer recover and maintain production volume. We had to be really innovative and agile in continuing to work through that. We were one of the few suppliers able to respond as quickly as we did with that customer.

Another time we helped change the trajectory for one of our clients, a customer was growing rapidly and their products were being purchased through a fabricator. As volumes grew, we were able to take that product line and do a number of really innovative things for them. 

We took the product into large-scale presses, started stamping those parts, moved them into fabrication, and then did complex assembly. This took approximately 30% out of the cost of their product, and they’ve now been enjoying this benefit for over 10 years. Our vertical integration essentially resulted in millions of dollars of value for this client.

TI: What does the future look like for New Standard?

BD: We’re very proud of what we do here and we’re excited about the future. New Standard is very much a growth company. Our business has doubled over the last six years, with most of that growth being with our current customers. We continue to solve more and more problems, finding value in addressing those challenges with our existing customers.

Our big focus now is to continue to grow, expanding our portfolio, getting into new companies, and bringing new logos to bear. We have enough capacity that we could double the size of the business again in the next three years without investing in any additional facilities. We think that the key to growth is being relevant in overcoming challenges for current and new customers — not through false promises, but by delivering what they need day in and day out.

What’s most vital to us is our agility and our energy to continue reinvesting in the company. We’ve done a lot of things in the last four years that have propelled us, coming out of the pandemic. We took the opportunity to innovate, bringing in new technologies. In some cases, we’re investing in technology that’s directly related to our customers’ programs on their behalf. For example, we recently made significant investments in cobot welding to meet a customer’s needs. 

Whatever our current footprint and equipment assets, they’re going to change a year from now because we’re going to go solve new problems for new companies. Our philosophy is, if there’s a need, we’ll go figure it out. New Standard is always looking at what we can do to drive client success and our competitiveness in the marketplace.

To learn more about the company’s vertically integrated capabilities, contact New Standard today.